The design function

At Covey & Koons, our design department plans, manages and designs visual communication, using words and images to convey identities, clarify complexities and communicate concepts.

We design:

• printed material-logos, posters, packaging, publications
• web pages
• packaging
• advertising
• signage systems
• corporate identification

Design is the heart of practicality.
Design explains how things work.
Design tells stories.
Design makes products easy to use and ideas easy to understand.
Design simplifies.
Design builds relationships.
Design elements are non-verbal elements of communication:
line, contrast, texture, shape, size, boldness, opacity, negative & positive space.
Design includes color, balance, composition & layout.
Design leads the eye & informs the mind.
In the form of logos, design is identity, a company's face, its first impression.
Design makes phones ring.
Design sells.