Research

All-too-many businesses and institutions make seat-of-the-pants decisions, scuttling new-product intros and new-market penetration, plus the wasting of A&SP dollars. We have successfully conducted 24 research projects for manufacturers, banks, distributors and healthcare units at less than half the cost of big-city researchers. Our research encouraged one start-up manufacturer to go forward, thanks to positive responses from 46 firms who said they'd support the new firm.