Writing

Storytelling is at the heart of advertising, and at the heart of the copywriting function. Ours is a culture that loves stories-in the form of TV shows, movies and gossip columns-but many have forgotten that stories originate with words.

Long ago and far away, if you wanted a break from the tough routine of day to day, your cheapest, simplest option for at-home entertainment was to open a book. Today, TV provides that service of cloaking the mind in a comfortable and comforting story.

The difference is that reading builds more interesting minds than TV does. A constant dose of TV is a form of pablum that has an unfortunate "dumbing-down" effect on the viewer. It's a cultural problem we don't have the answer to.

But the bottom line remains: written words are behind most significant storytelling. This holds true for business as well as entertainment.

We aim to:

• Be specific
• Be consistent
• Be clear
• Say it again. And again. And again.

We're here to:

• Communicate value
• Define your selling points

We write:

• Business & consumer magazine ads, newspaper ads, radio & TV ads, outdoor poster panels & painted bulletins

Tangible, vivid, simple, specific. And effective.

• Print materials

Catalogs, product/spec sheets, sales and corporate brochures, house magazines, pamphlets, annual reports, letterhead, logo, trademark design, poster design, customer publications

• Websites

To facilitate quick access to products and all relevant information, we favor straightforward information architecture and a simple homepage design that includes, when appropriate, product groups; industry (customer) groups; and search, order & learn options. Our site organization goal is to allow the customer/prospect continual, quick and clear access to all relevant categories, no matter how far into the site they proceed.

• Direct Mail

Letters, mailers, self-mailers, stuffers

• Market Research

Mail and phone surveys, focus groups, brand awareness, internet research

• Sales promotion

Package design, point of purchase, sales kits/dealer aids, multimedia presentations

Plus...print communications, newsletters & E-newsletters, annual reports, outdoor advertising, speeches, white papers, taglines & more.